REMrktCo Privacy Policy

Last Updated: June 17, 2026

REMrktCo, LLC ("REMrktCo," "we," "our," or "us") respects your privacy and is committed to protecting the information entrusted to us. This Privacy Policy explains how we collect, use, disclose, store, retain, and otherwise process information when you access or use our websites, applications, platforms, products, services, communications, artificial intelligence-powered tools, homeowner resources, and related technologies that link to or reference this Privacy Policy (collectively, the "Services").

REMrktCo owns and operates a portfolio of real estate, homeowner, marketplace, technology, analytics, and artificial intelligence-powered products and services. These Services may include, without limitation, HighestPrice.com, InstantOffersPRO, CashOffersPRO, HomeUptick, Homeowner OS, HomeownerScore, and other current or future brands, platforms, applications, products, technologies, and services owned or operated by REMrktCo.

This Privacy Policy does not apply to information collected by third parties that maintain separate privacy policies or practices. When you choose to interact with a third party, the collection, use, disclosure, and processing of your information by that party will be governed by that party's own privacy practices, terms, and policies.

1. About REMrktCo and Our Services

REMrktCo operates a technology-driven platform designed to help consumers make more informed decisions regarding homeownership, real estate transactions, property-related opportunities, and related financial and lifestyle decisions. Unlike a traditional real estate brokerage, mortgage company, or home-buying company, REMrktCo provides technology, data, marketplace, communication, and decision-support tools that may connect consumers with real estate professionals, brokerages, lenders, institutional purchasers, investors, qualified buyers, contractors, service providers, and other third parties.

Certain Services may utilize automated technologies, predictive analytics, machine learning models, generative artificial intelligence systems, and other emerging technologies. These technologies are intended to support consumer decision-making and improve the user experience but may not always be complete, accurate, or appropriate for every situation.

2. Information We Collect

The information we collect depends on how you interact with the Services. In many cases, you choose what information to provide; in other cases, information is collected automatically or obtained from third-party sources. The categories below are examples and are not intended to represent an exhaustive list.

• When you visit or use our Services: device identifiers, browser and operating system information, IP address, approximate geographic location, referral sources, pages viewed, search activity, engagement metrics, session information, and clickstream data.
• When you create an account or request Services: your name, email address, telephone number, mailing address, account credentials, communication preferences, interests, property ownership status, and homeownership objectives.
• When you request property information, valuations, offers, or recommendations: property addresses, ownership information, occupancy status, property characteristics, estimated value information, property condition, renovation history, mortgage information, financial objectives, timeline preferences, photographs, and documents.
• When you communicate with us or use AI-powered features: the contents of your communications, recordings where legally permitted, transcripts, feedback, support history, prompts, responses, and usage patterns.
• Information from third parties and information we generate: public records, multiple listing services, government agencies, data providers, real estate professionals, lenders, investors, marketing and analytics partners, identity-verification and fraud-prevention providers, and AI models; plus insights, valuations, market analyses, and eligibility assessments we derive.

3. How We Use Information

We use information for a variety of business and operational purposes, including to:

• Provide and operate the Services, establish and maintain accounts, and respond to inquiries;
• Facilitate connections and transactions between consumers and participating providers;
• Generate property insights, valuations, and recommendations;
• Develop, operate, evaluate, train, validate, personalize, and enhance AI and automated technologies;
• Improve and enhance the functionality, accuracy, reliability, and security of the Services;
• Communicate with users regarding accounts, transactions, support, product updates, and marketing;
• Personalize content, recommendations, communications, and other experiences;
• Market our Services and measure advertising and campaign effectiveness;
• Protect the safety, integrity, and security of the Services, including fraud prevention; and
• Comply with applicable laws, regulations, legal processes, and other legal obligations.

4. How We Share Information

We may share information with third parties for the purposes described in this Privacy Policy. The specific information shared and the recipients depend on the nature of the Services used, your requests, the parties involved, and the purposes for which the information was collected. Recipients may include:

• Participating real estate professionals and brokerages;
• Participating buyers, investors, and purchasers;
• Participating lenders and financial service providers;
• Homeowner service providers and marketplace partners;
• Service providers and technology partners acting on our behalf;
• Artificial intelligence, analytics, and technology systems;
• REMrktCo affiliates and related entities;
• Parties to a business transfer or corporate transaction;
• Authorities and other parties for legal compliance and protection of rights; and
• Third parties you direct us to share with or otherwise authorize.

5. Communications, Calls, Text Messages, and Marketing

We may use the information we collect to communicate with users regarding requested Services, account activity, transactions, offers, recommendations, homeowner information, customer support, product updates, educational materials, and marketing opportunities. Communications may occur through email, telephone, text message, chat, direct messaging, mobile notifications, AI-powered communication tools, and other channels permitted by applicable law.

Certain communications may be transactional or service-related and may continue even if a user opts out of promotional communications. Message and data rates may apply. Users may opt out of marketing emails by following the instructions in the applicable communication, and may opt out of certain text messages by following the instructions provided or by contacting us directly.

6. Artificial Intelligence and Automated Technologies

REMrktCo utilizes artificial intelligence, machine learning, predictive analytics, automated processing systems, large language models, generative AI technologies, and similar technologies throughout the Services to generate recommendations, predictions, estimates, rankings, valuations, summaries, analyses, and insights. These systems are inherently probabilistic and may generate inaccurate, incomplete, outdated, biased, misleading, or otherwise imperfect outputs. Users should independently evaluate important decisions and should not rely exclusively on AI-generated outputs. Information collected through the Services may be used to develop, train, test, evaluate, validate, monitor, improve, and enhance AI systems, and may be aggregated, de-identified, or anonymized for those purposes.

7. Cookies, Analytics, Advertising, and Similar Technologies

REMrktCo and its service providers may use cookies, pixels, tags, software development kits (SDKs), web beacons, local storage technologies, analytics tools, and similar technologies to collect information regarding interactions with the Services. These technologies help us understand how users engage with the Services, improve functionality, personalize experiences, maintain security, remember preferences, measure performance, conduct analytics, and deliver relevant content and advertising. For more information, please review our Cookie Policy.

8. Data Retention

REMrktCo retains information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, provide the Services, maintain business records, comply with legal obligations, resolve disputes, enforce agreements, protect users and the Services, support artificial intelligence and analytics systems, and operate our business. When information is no longer reasonably necessary, REMrktCo will take commercially reasonable steps to delete, de-identify, anonymize, aggregate, archive, or otherwise dispose of it in accordance with applicable law and our record retention practices.

9. Information Security

REMrktCo maintains administrative, technical, organizational, and physical safeguards designed to protect information from unauthorized access, acquisition, disclosure, alteration, loss, misuse, or destruction. Because no method of transmitting or storing information can be guaranteed to be completely secure, REMrktCo cannot guarantee the absolute security of any information.

10. Children's Privacy

The Services are intended for adults and are not directed to children under the age of 18. REMrktCo does not knowingly collect personal information from children under the age of 18 through the Services. If we become aware that such information has been collected without appropriate authorization or legal basis, we may take steps to delete the information and terminate any associated accounts or access.

11. Your Privacy Choices and Rights

Subject to applicable law, users may manage communication preferences, review and update account information, control certain cookies and similar technologies, exercise marketing and advertising choices, and submit access, correction, and deletion requests. Where permitted by applicable law, individuals may authorize an agent to submit certain privacy requests on their behalf. REMrktCo will not unlawfully discriminate against individuals for exercising privacy rights provided under applicable law.

12. State Privacy Rights

Residents of certain states may have privacy rights under applicable state privacy laws, including the right to confirm processing of, access, correct, and delete personal information; to obtain information regarding categories of personal information collected and third parties receiving it; to receive a portable copy of certain personal information; to opt out of certain targeted advertising, profiling, automated decision-making, or sales of personal information; and to appeal certain determinations. This includes additional rights for California residents under the California Consumer Privacy Act ("CCPA"). REMrktCo may require information reasonably necessary to verify the identity of the requesting individual and the authority of any person acting on their behalf.

13. Changes to This Privacy Policy

REMrktCo may revise this Privacy Policy from time to time to reflect changes in our Services, technologies, business operations, legal obligations, privacy practices, or other operational needs. When changes are made, we will update the "Last Updated" date at the beginning of this Privacy Policy and may provide additional notice where required by applicable law. Continued use of the Services following the effective date of a revised Privacy Policy constitutes acknowledgment of the updated Privacy Policy to the extent permitted by applicable law.

14. Contact Information

If you have questions regarding this Privacy Policy, wish to exercise available privacy rights, submit a privacy request, or otherwise contact us regarding privacy-related matters, please contact REMrktCo, LLC via email at admin@remrktco.com using the subject line: Attn: Privacy Requests.